Pricing
Start for free and move to a larger plan when you need more. Every plan runs the complete test catalogue; the plans differ in how much you can use.
The first organization of each account tries the Pro plan free for 14 days, without a payment method. Afterwards it continues on Free unless you book a plan.
Free
For a personal site or a first project.
Get started€0per month
Free forever
- 100 audits per month
- 5 URLs per bulk audit
- Audits kept for 30 days
- 1 team member
- 10 API requests per minute
Starter
For freelancers and small businesses.
Get started€15per month
billed yearly (€180 per year)
plus VAT · Billed monthly: €19 per month
Get started€19per month
billed monthly
plus VAT
- 5,000 audits per month
- 25 URLs per bulk audit
- Audits kept for 90 days
- 3 team members
- 30 API requests per minute
Pro
For teams that look after several websites.
Get started€39per month
billed yearly (€468 per year)
plus VAT · Billed monthly: €49 per month
Get started€49per month
billed monthly
plus VAT
- 30,000 audits per month
- 100 URLs per bulk audit
- Audits kept for 365 days
- 10 team members
- 60 API requests per minute
Agency
For agencies with many client websites.
Get started€103per month
billed yearly (€1,236 per year)
plus VAT · Billed monthly: €129 per month
Get started€129per month
billed monthly
plus VAT
- 120,000 audits per month
- 500 URLs per bulk audit
- Audits kept for 730 days
- 50 team members
- 120 API requests per minute
Prices plus VAT. Payments are processed by Paddle.com, our reseller and Merchant of Record. Cancel any time in the app; the plan runs until the end of the paid period. Terms of service · Refund policy
Compare plans
| Limit | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Audits per month | 100 | 5,000 | 30,000 | 120,000 |
| URLs per bulk audit | 5 | 25 | 100 | 500 |
| Audits running at the same time | 1 | 2 | 3 | 4 |
| Audit retention | 30 days | 90 days | 365 days | 730 days |
| Retention of archived audits | 30 days | 365 days | 730 days | 1,825 days |
| Websites | 1 | 5 | 25 | 100 |
| Shortest audit interval | 30 days | 7 days | 24 h | 6 h |
| Shortest sitemap interval | 30 days | 7 days | 24 h | 24 h |
| Sitemap URLs per crawl | 25 | 500 | 5,000 | 25,000 |
| Rule templates | Not included | Not included | Not included | Included |
| Notification channel types | 2 | 8 | 8 | 8 |
| Channels per notification rule | 1 | 3 | 5 | 10 |
| Password-protected reports | Not included | Included | Included | Included |
| White-label reports | Not included | Not included | Included | Included |
| Tool runs per hour (signed in) | 30 | 60 | 120 | 300 |
| Search Console properties | 1 | 3 | 15 | 100 |
| URL inspections per day | 20 | 200 | 500 | 1,500 |
| Keywords per website | 25 | 200 | 500 | 1,000 |
| AI summary units per month | 3 | 20 | 150 | 600 |
| Domain Rating updates | Not included | Monthly | Weekly | Weekly |
| Websites with log analysis | Not included | 2 | 10 | 50 |
| Log lines per month | Not included | 2,000,000 | 15,000,000 | 100,000,000 |
| Log history | Not included | 180 days | 365 days | 730 days |
| Team members | 1 | 3 | 10 | 50 |
| API requests per minute | 10 | 30 | 60 | 120 |
Good to know
- Prices are net prices in euros. VAT is added at checkout, depending on your country.
- The first organization of your account starts with a 14-day trial of the Pro plan and then moves to the free plan. You create your account first and book the chosen plan in the app; payment is handled by our reseller Paddle.
- You can cancel at any time in the app. The plan stays active until the end of the period you paid for, a month or a year.
- Plans and limits apply to your whole organization, not to single users.
Questions
- How does the trial work?
- Each account gets the Pro plan once, for 14 days, for the first organization it creates, free of charge and without a payment method. Further organizations, and organizations created again after a deletion, start on Free without a trial. You can book a plan in the app at any time during the trial. Booking a plan ends the trial right away, and the booked plan applies from then on. If you do not, your organization moves to Free automatically after the 14 days and nothing is charged.
- Which limits do the plans have?
- The comparison lists every limit of each plan: audits and their retention, websites and intervals, notifications, reports, tool runs, log analysis, team members and API requests. Log analysis is included from Starter. The app shows the limits and the current usage of your organization under Usage.
- What happens when a limit is reached?
- Limits are fixed: there are no automatic extra charges and no usage-based billing. The app tells you at 80% and at 100% of a quota. To use more, move to a larger plan.
- What happens when I move to a smaller plan?
- Nothing is deleted. You can move to a smaller plan once your organization has no more members than the new plan allows.
- Do the free SEO tools need an account?
- No. The public tools work without an account and without a plan. Each visitor can run a limited number of checks per hour.